Everyone seems to be just a little worried about the recent changes to Instagram’s terms of service. One of the concerned users of Instagram included National Geographic, who stated that they will be suspending new posts due to concern with the new terms of service and that they may close their account. So what the heck is all the fuss about?
Terms of service often include language that is difficult to interpret but it would seem that an update to Instagram’s new TOS included some language that involves using your username, location and photos for advertising purposes, and of course without having to tell you or pay you. Here’s the controversial section of the TOS.
“Some or all of the Service may be supported by advertising revenue. To help us deliver interesting paid or sponsored content or promotions, you agree that a business or other entity may pay us to display your username, likeness, photos (along with any associated metadata), and/or actions you take, in connection with paid or sponsored content or promotions, without any compensation to you. If you are under the age of eighteen (18), or under any other applicable age of majority, you represent that at least one of your parents or legal guardians has also agreed to this provision (and the use of your name, likeness, username, and/or photos (along with any associated metadata)) on your behalf.”
So, is this actually going to happen? Well, not really. Due to the big reaction to the upcoming changes, Kevin Systrom (co-founder of Instagram) has tried to calm everyone down by telling us that they’re not trying to sell our photos for profit. It would seem that Instagram will still be using our content along side advertisements, which really isn’t all that bad. A free service needs to make money somehow and by selling ads they can use our data to help them figure out what we like and what you and our friends would most likely be interested in. If this all sounds familiar it’s because Facebook does the exact same thing. Also, remember that Facebook and Instagram are family now.
Are you concerned about these changes? You can read the official post about Instagram’s TOS changes on their website.