It’s quite obvious that the iPad is successful but what about the competition? What about the ASUS Vivo Tab RT? We see it but why should we buy it over an iPad? There hasn’t been a lot of companies, including Microsoft, that have been willing to make direct comparisons to the iPad, we don’t see a lot of the “I’m better than you and here’s why” type of advertising. So, you can imagine that it would be kind of refreshing to see an ad like this pop up on TV every now and then, and that’s exactly what’s happening.
Full disclosure, I own an iPad and love it, but I know, and I’m sure all of you know, that’s it’s far from perfect and it often seems like the competition just completely avoids talking about the iPad and it’s limitations.
You may be thinking, why do we care and as an iPad user why do I care? Well, the simple answer is that we will all benefit from intense competition. The more back and fourth there is the better the products get, it creates an environment that’s favorable for innovation and creativity. Remember the Space Race? Sometimes we even see price drops because of aggressive advertising.
This latest commercial is bold, to the point, and makes a direct comparison the iPad. Will it work? Who knows? but it definitely makes things interesting and can cause these companies to re-think things and possibly add new features just to try to silence the competition. You can see the commercial below.