Many major MMORPGs are becoming free-to-play and its all because of the communities around these games speaking out. Many subscribers to these games feel less value in the product between major updates and don’t want to commit. Drops in subscribers are a major problem with these types of games. Star Wars: The Old Republic has recently announced that this fall it is Star Wars: Old Republic going to offer a free-to-play option that will allow players to reach up to level 50. Blizzard Entertainment has also released a free-to-play version of Diablo III up to level 13.
Players will be given a choice as to whether or not they want to pay to gain access to otherwise restricted features. The bottom line is here that with the option of free-to-play you have a better chance of holding on to players and keeping their interest in the game but also you make it easier for new people to get into your game. I know from personal experience that there have been many times where I wanted to get into something new but didn’t want to commit to a subscription.